As all good restaurateurs know, the success of a restaurant hinges on its ability to offer good food and quality service. One of the biggest challenges is first getting customers through the door to discover that the dining experience you offer is worth coming back for. Attracting new customers and retaining existing ones depends on how well you market yourself and promote your business.
There are many different ways restaurants can set themselves apart from the competition and build its customer base, and getting the word out through Pamphlet Insertion Company is a highly effective method to encourage those in the local community to visit your restaurant.
When creating your flyer take into account the following points:
- Your flyer should include:
- Opening and closing times
- Take-away and delivery services
- BYO policy
- A map so that people know exactly where you are located. This is even more important if you are located in a high tourism area.
- Make sure your flyer showcases what your restaurant has to offer as well as promoting discounts, special deals, function spaces and live music and entertainment – all adding further incentive for local residents to choose your restaurant next time they are dining out.
- Including positive reviews, awards won or additional services such as catering are other effective ways to demonstrate your uniqueness and credibility.
- Clearly highlight what makes your restaurant unique. Is it your friendly staff? Or that you serve seafood that is caught daily. Maybe it’s that you are a family business that’s been operating for over 30 years.
- Use mouth-watering images on your flyer. As they say a picture speaks 1,000 words so make sure your flyer shows images that will make people hungry and eager to visit your restaurant!
Other initiatives you can take to boost patron numbers to your restaurant:
- Networking is the key! Get involved in your local community. You will be amazed how powerful word of mouth marketing is.
- Sponsor a local sporting team and use the publicity to build your restaurant brand. Provide branded uniforms or merchandise to the team and use the team to promote your restaurant. Also attend as many of their team functions as possible to further build your brand.
- If you are a cafe introduce a loyalty program. You will be amazed at how many people will return to get their ‘10th coffee free’.
- Use referral based marketing. Ask your regular patrons to promote your business to their friends and family.
- Promote your restaurants history. People love a good story. Is your restaurant a family owned business or is the cuisine from a remote part of the world? You will be amazed at how a cultural experience will encourage more people to eat at your restaurant.
- If your restaurant has a strong cultural connection use it to your advantage. Whether that’s decorating your restaurant in theme or providing live entertainment –
- Italian restaurant – Italian flags and white and red chequered table clothes
- Arabic Food – Moroccan chandeliers, belly dancers
- Steakhouse – Old rustic licence plates, tin cans and other goodies that will set an outback scene
- Indian Restaurant – saris from the ceiling, Bollywood dancers
- If your restaurant is involved with local charities try to secure free publicity within local newspapers. You will be pleasantly surprised at how many people support businesses who make a difference in the local community.
- Take advantage of public holidays and events – Valentines Days, Christmas, Long Weekends are a great time to advertise your restaurant because people are looking for places to dine.
- And above all ensure your customer service is unbeatable. Although simple, so many restaurants fail to realise its importance. Remember you wouldn’t pay for a bad night and neither will your customers.
Whether your business is just getting started or you are looking to re-engage with the community there are plenty of initiatives you can take to build the number of customers walking through your doors including a highly targeted, cost effective Pamphlet Insertion campaign. If you are looking to generate excitement and interest in your local community Contact Us today.
Pamphlet Insertion Example for Your Restaurant:
