Hair is defining! And that’s why so many of us put so much effort into fashioning it. Finding the right hair stylist is just as or even more important than finding the perfect hair style.
But with so many hairdressers to choose from what will make your salon stand out from the one down the road?
It’s not a service! It’s an experience.
Our lives are hectic and to take out the time for a simple haircut can be a task. It is therefore important to make your salon an enjoyable experience for your clients.
- Enthusiastically greet your clients and offer them a beverage – coffee, tea or a cold glass of water.
- Present each client with a series of magazines. They may not know what style they are after and a series of magazines can provide much needed inspiration. It will also save time as they will have a better idea of what they want.
- If you are running late due to previous appointments ensure you advise your clients that you are experiencing a delay. In most instances people don’t mind waiting as long as they have been told.
It’s the little things that matter.
- We can all make an instant coffee at home but why not offer your customers an espresso coffee while they are waiting. You can make a deal with the coffee shop next door or buy a small coffee machine for your salon. Even adding a small cookie with every tea or coffee you serve or a slive of fresh lemon to your water can make a difference to your client’s experience.
- If you wash your client’s hair before you cut it, why not offer a head massage to make the experience even more enjoyable. An additional 5 minute head massage can be the reason a client remains loyal to your business.
Remember it’s the little things that count!
Offer your ear more than your talent.
- You will be surprised at how much information a client will share with you because you have no connection to their life. You have two ears and one mouth. Use them proportionately and you will be amazed at how much a client will tell you. Pay attention because the next time they visit your salon, you can pick up where you left off. Before you know it they will consider you a friend and not just the person who cuts their hair. Don’t forget people like dealing with people they like.
Be a style icon.
- You are the best sales tool for your business. All of us have bad hair days but it’s harder to forgive a hairdresser if they are having one. So make sure you and your staff always look your absolute best. If you look great your clients will be more trusting of your skills. You wouldn’t use an overweight personal trainer so don’t expect your clients to use a hairdresser with bad hair.
What you see is what you get. Appearances matter.
- Your salon is a reflection of the talent within your team. If you salon is funky, vibrant and fresh you will be sure to attract clientele.
- Always keep your salon tidy and clean.
- Play appropriate music to suit your target market. If you cater to an older audience keep the music subtle and relaxing. If you are tailored to a more youthful crowd play tunes that will appeal to them.
Build your business profile within your local community.
- Word of mouth marketing is extremely powerful especially for a service based business. Introduce a referral based program where your customers receive a discount off their next cut if they refer a family or friend.
- Start a Facebook page and request your clients to tag photos of the hair styles you have cut for them. Use this page to show off new celebrity styles and trends. This will help to show passion about style and emphasise to your clients that you know what’s happening in the fashion world. Run promotions through your page.
- Unless your salon attracts celebrities you will find that most your clients will come from your local community. Make sure you engage in local marketing activities.
Make your salon a winner.
- Do you offer trading hours that most salons don’t? ‘Open Wednesday until 9pm’
- Do you have special rates for senior citizens? Or maybe on your quiet days you run specials? ‘Half price Mondays!’
- Do you have a beautician who works within your salon? ‘Hair and nail packages available’
- Do you offer gift vouchers. ‘Looking for a birthday present for a loved one? Why not give them a gift voucher to Envy Hair & Beauty’
Whatever it is that makes your salon a winner, make sure you communicate it to your clients! Pamphlet Insertion Company is a great way to reach your local community. It’s remarkably cheap and you will be surprised at the response you will receive.
What about a flyer like this for your salon?
