Tuesday 19 March 2013

Even Big Budgeted Films Like Gangs of Wasseypur Makes use of Newspaper Inserts to Promote its Film.

Whether it is a car, software or toothpaste marketing these days determines either is it a hit or flop product. The case of movies is no different. In recent years movies have made money and declared as blockbusters not only for the good content and star cast but also for the innovative marketing activities which has get the attention of the masses and media alike, making the name and characters of the movie, “talk of the town. It is probably for the first time in case of an Anurag Kashyap film that a budget of Rs 5 cr has been allotted for marketing and promotion for a Rs 9 cr film. 'Audacious' only begins to describe the campaigning thus far The marketing team of gangs of Wasseypur has hired professional graffiti artists from well-known colleges like J.J College of arts to do designs on outdoor walls in all major cities. These beautiful graffiti designs attracted the major population in these cities. This was done to add value to movie in box office window. Keeping the language and setup of the film the Gangs of Wasseypur key dialogues such as “goli nahi marenge”, “keh ke lenge”, has been painted on walls across 20 cities. This was one of the cost effective means adopted to reach the audience. Apart from these they have also circulated over 2 lakhs Newspaper inserts and around 1000 hoardings have been put up in Mumbai and Delhi in a time frame of one week. Speaking about the marketing strategy, Vikram Malhotra, CEO, Viacom 18, said, "The GOW2'election campaign' strategy takes off from where GOW1's left. The main objective was to create clutter-breaking, in-your-face advertising served up in an environment that you'd least expect it in. We shot both parts together for better cost control and economics, and kept part 2 absolutely ready for release, with the confidence that when part 1 does well, part 2 will follow closely." According to a source close to the project, posters of Nawazuddin Siddique were put up because while he is a known face in the urban market, there was a need to make his face familiar to a larger audience. Hence, a decision was taken to flood the market. Website: NewspaperInsertion Mumbai